Weslee Trout

customerexperience

Customer Experience – Imagine. Experience. Analyze.

Imagine. Imagining what customers are going through on a day to day basis will help us understand what they go through and identify any issues that need to be fixed. For this article, let’s imagine… Imagine if you were the customer and you felt like you were being tossed around the place. Imagine if you …

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innovationdrivenmarketing

Innovation-Driven Marketing vs. Marketing-Driven Innovation

Is your company adding value or are you pretending and trying to make a name for yourself? Why do I ask this question? Well, it is 2019 and the world we live in is becoming more and more advanced each day that passes. If you look at all the new innovations, digital platforms, technologies, cryptocurrencies, …

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